Well-written and relevant content for your website is internet gold these days and it serves as vital currency in your website’s search engine rankings and more importantly in your relationship with your customers and audience.
Web content took some time to find its stable existence among how search engines “crawled” website information and resolved which sites were more relevant than others.
It’s true that search engines such as Google, Bing, and Yahoo to this day revise how their algorithms treat content, but they have more or less settled on aspects of websites that indicate relevancy and have phased out or blacklisted many of the loopholes and tricks used in the past to deceive search engines.
Presently, online specialists such as Search Engine Land hold quality of content as a keystone for website success regarding Search Engine Optimization (SEO) and user friendly design.
According to the site’s Periodic Table of SEO Success Factors, quality content is in one of the four top factors related to on-the-page SEO success of a website.
In what form does content exist on a website?
By definition website content is “is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.”
Although this definition may include a wide variety of website components, and doesn’t limit itself to the basics such as text and images, just keep in mind that no matter the current or future forms, content needs to be relevant to your website’s mission, provide up-to-date and practical information to the user, and do so in a style uniquely better than competitors.
What benefit does well-written content have for a website?
Well-written website content will undoubtedly assist your website to find success in SEO, and will more importantly achieve what your website is primarily intended to do for your business: it will keep people coming back for more, and the more time a user spends on your website, the more chances you’ll have to provide your excellent product or services to them.
Well-written content also gives your website, and in turn your business, a mark of reputability. An established and well run business focused on providing updated and relevant information to their customers or audience will undoubtedly be recognized and remembered amidst a sea of competitors.
Ensure that your business is not being ignored due to the stagnation of your website or poorly written content.
The internet may be an ever evolving web of website code, browser crawlers, and SEO jargon, but nothing has changed when it comes to providing honest, reliable, and quality customer service. It’s those aspects of your business and quality content that will consistently give you a solid return.