Relationship With The Sell

All my life I have hated the idea of the sell. In my view of the world, selling a product or service to others shared common ground with trying to pull something over on someone, swindle, or manipulate them, and anyone trying to sell me something was usually met with skepticism…still is sometimes.


I attribute such a view to the relationship I have with money: understanding its purpose in life, but never fully placing faith in that it could make a person happy, if they aren’t altogether a happy person already.


But before I go off on a tangent about my underlying philosophy on money, let’s move on to the real subject of this post.


Starting a new business has forced me to evaluate my relationship with the sell. In my youth, I decided I would commit myself to living a creative life. Do you have a definition for that? Neither do I.


Anyways, what a creative life unfortunately entailed for me, was an urge to fight any need to plan, execute, and be deliberate in what I was pursuing in life – I did not want to put effort into the sell, an act I had come to loathe and fittingly saw as selling out.


Many creatives I imagine can attest to such an outlook on life: we believe being deliberate in life, and trying to be a salesperson, kills the essence of being a creative person. However, the need to make a living in life, so one can create, inevitably shakes such ideals to pieces.


If one who considers themselves a creative, or businessman or businesswoman, wants to be successful – i.e. make a living doing what they love, so they can be free to share what they love with others – they must learn how to sell themselves.


I feel one will be hard pressed to find a successful artist, author, musician, or business person who has not in one form or another taken it into their own hands to sell themselves.


After all, if one wants to be in control of how they are perceived by others, how their work is presented to others, what success they find in their endeavors, and how others know what they have to offer, they must learn to sell themselves.


Because if left up to other people for such things, or hoping things will just work out, it’s roulette for any chance at success.


Selling presents an opportunity to engage with others, build great relationships, and when approached with honesty, integrity, and genuine intent, can make a huge difference in one’s pursuits.


Just be sure what’s being sold can be backed up…more on that in future posts.


For more insight on the sell, and Tigred Creative’s philosophy and examples on the subject, be sure to follow future blog posts and projects!